What is Copywriting?
What a copywriter does is not widely known. People ask, “What’s that? What do you actually do?”
Well, copywriting uses words in a compelling way, promoting a business venture, product/service, person, opinion or idea, emphasising the features and benefits, and suggesting some form of action. To produce an impact, the words have to be written in a clear, concise and attention grabbing way.
We write documents containing material that is needed to promote, inform or/and motivate.
We Listen and Research to Create Your Project
At The Write Form we salivate over wonderful, delicious and descriptive words that shape our lives. They are the basis of our communication, conveying the concepts and elements, the nuts and bolts, required to create interest and impetus in all aspects of life. And this is what you need for your unique project, to allow it to speak for itself and stand alone.
We begin from a standpoint of listening and researching in order to create your campaign.
OUR SERVICES
- Media Releases
- Web site Articles
- Mission Statements
- Newsletters
- Advertisements
- Promotional Flyers
- Direct Mail
- Letters of Introduction
- Promotional E-mails
- Editing
A Thorough Understanding of Your Project
We are aware at The Write Form that the only way to present your venture in the best possible light, and you generally have one go at this, is to listen to what you have to say and research your subject thoroughly. Our understanding of what you do is of vital importance, it is the seed from which inspiration and action grow.
The Write Form Vision
Our vision is to create a professionally written document which will raise awareness of your brand, product or cause. Depending on the angle you wish to use, we create whatever is appropriate to generate the attention required. Every promotion is unique and deserves something special.
Our Work
We all spend our lives and time promoting and selling ourselves and what we have to offer. As such, each project requires a special format to highlight its unique features and benefits to your audience. More than one medium, at different times might be appropriate in some promotions.
We write media releases, website articles, mission statements, newsletters, advertisements, promotional flyers, direct mail, letters of introduction, promotional emails. Editing existing copy to give it more impact and increase readership is a feature of our work. And if you have something you need to say in another form in order to make it more compelling to your customers, please just say and we will get to work – it is what we love to do.
The advantages of using The Write Form to write your promotional material are that we are flexible in the way we use words and formats, we listen to you in order to get a thorough understanding of who you are, we do our research and we are cost effective. Most of all we aim to increase your profits and/or your profile.
Each of our clients has a different offering and wants something different, and that makes us very happy. And if we are happy we have more chance of making you feel the same way.
Feel free to contact us directly for a no-obligation estimate on your
copywriting requirements
“Words are, of course, the most powerful drug used by mankind”
KIPLING, Rudyard (1865-1936)
copyright Sharon Marmor 2009