Media Releases are a great way of getting exposure in a wide variety of publications and institutions. It is a cost effective method as the same release is sent to as many companies as desired. They are used in their original form, or as the source of a newspaper or magazine article/story. They have the ability of providing information to huge numbers of people.
Website Articles are required by individuals and companies alike. And the number of websites is increasing all the time. Your website is so much more professional and effective if it is well written.
Mission Statements provide a company with credibility, professionalism and a sense of stability, all of which will encourage your customers to give you a go and your employees pride in their work.
Newsletters are a great way of touching base with your customers, giving them information, giving freebies and tips, how you have improved your products/services, even letting them know that you still exist!
Advertisements for promoting your products, services, events and ideas.
Promotional Flyers are a good way of reminding people of your product/service, have a wide distribution and are very cost effective.
Direct Mail is a letter informing of your company providing a product or service, sent to many in the correct demographic sectors or to existing customers.
Letters of Introduction that are well constructed are important when establishing business relationships.
Promotional Emails have to be written well if they are to make the desired impact. Most emails are
quick and in shorthand, but these are well presented, short notes.
Editing old, tired copy can revive interest and create new customers in a cost effective manner.
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copyright Sharon Marmor 2009